NEWS
13 May 2025
DJM’s Jean Kniss Loh Featured in Telum Media Interview on Cross-Border Marketing
DJM Consulting’s Managing Director and Chief Marketing Officer of EternityX, Jean Kniss Loh, was recently featured in a Telum Media interview, where she discussed the shifting dynamics of global marketing and how brands can build lasting, credible relationships with Chinese consumers.
In the conversation, Jean reflected on a recurring challenge faced by many marketers:
“At EternityX, we’ve met many marketers and global brands who face the same challenge — how to connect with Chinese audiences authentically and effectively.”
In response to that, EternityX launched the Global Knowledge Hub, a first-of-its-kind, always-on strategic content and intelligence platform designed to help brands navigate China’s cultural, behavioural, and digital landscape with greater confidence.
Jean also revealed EternityX’s latest evolution with the introduction of NaviX — a new product that combines the company’s AI-powered audience intelligence with integrated communications tools like strategic PR, content, and stakeholder engagement. Supported by DJM Consulting, NaviX marks a bold step in helping brands move beyond performance media into relationship-driven marketing.
“Marketing has changed across all markets globally,” Jean explained. “Consumers today are not simply buying products or services — they’re buying into stories, values, personalities, and communities that resonate with them.”
The result is a marketing approach rooted in trust, credibility, and long-term influence. NaviX helps brands engage their audiences in ways that are consistent, meaningful, and measurable — combining the precision of adtech with the impact of storytelling and reputation building.
Read the full interview with Jean Kniss Loh on Telum Media: