Shanghai Media Roundtable with over 400 Press Coverages

DJM Consulting proudly hosted and chaired a high-impact media roundtable for EternityX in Shanghai, led by Deric Wong, CEO of DJM Consulting and Chief Business Officer, Global at EternityX. Held in collaboration with our affiliated partner, EternityX, the event brought together leading Chinese media voices to explore the evolving behaviours, values, and platform preferences of Chinese consumers abroad.

Themed around the future of Chinese outbound consumption, the roundtable created a valuable forum for open dialogue on how global brands can become truly “China-ready.” With growing demand for cultural authenticity and digital relevance, the session emphasized the need for brands to align with familiar platforms, communicate with cultural nuance, and build long-term trust with Chinese audiences overseas.

Key insights included:

• Chinese travelers remain highly loyal to domestic platforms, even when abroad.

• Media strategies must be platform-specific and culturally intelligent.

• Authentic brand storytelling drives sustained cross-border engagement.

The session was supported by Jean Loh, Managing Director of DJM Consulting and Chief Marketing Officer, Global at EternityX, and DJM's close collaborator Helen Xie, Founder of PAI Communications (Shanghai), who played instrumental roles in shaping the narrative and amplifying post-event engagement. Their leadership further underscored DJM’s continued commitment to fostering meaningful East-West connections through smart marketing, media, and messaging strategies.

The roundtable generated tremendous impact, achieving an impressive over 400 pieces of media coverage across top-tier national and regional outlets, including 中宏网, 界面, 艾瑞网, 亿欧网, 新浪, 凤凰, 东方财富网, 今日头条, 中华网 and many more.

Comments from DJM and EternityX leadership highlighted the strategic importance of the initiative:

• “Speaking to Chinese travelers the right way, on the right platforms, delivers game-changing results,” added Charlene Ree, CEO of EternityX.

• “Connecting with Chinese consumers requires cultural smarts and the right media channels,” noted Deric Wong.

• “China-ready isn’t a buzzword - it’s a business essential,” said Jean Loh.

This event reinforces DJM Consulting’s role in helping global brands unlock meaningful growth opportunities by navigating the complexity - and the potential - of Chinese outbound audiences.