INTERVIEW
28 Apr 2025
Deric Wong Featured in Campaign Asia on Navigating Tariff-Driven Market Shifts
DJM Consulting is proud to share that our CEO, Deric Wong, was recently featured in Campaign Asia’s special report, “100 Days In: How Are Trump’s Tariffs Reshaping Marketing in Asia?” In the article, Deric offers strategic insights on how brands can adapt to the evolving landscape shaped by recent U.S. tariff policies.
Deric emphasizes that the current challenge extends beyond the tariffs themselves:
“What’s keeping us awake isn’t just the tariffs—it’s how global brands may delay the bold decisions they should be making today. In sectors like luxury, travel, and financial services, the brand experience doesn’t stop at the point of sale; it starts with perception, which is deeply influenced by economic confidence. Tariff-induced uncertainty risks not just margin compression but diluted consumer engagement. Silence isn’t strategy—agility is.”
He advocates for a proactive approach, urging brands to:
Embed agility and resilience into their marketing infrastructure.
Refine consumer segmentation and plan media around scenario simulations.
Deepen market-specific storytelling, particularly in China where domestic consumption is being prioritized.
Deric also notes a strategic shift in investment focus:
“Tariffs are functioning less as a cost burden and more as a catalyst for brand reinvention. We’re seeing a move away from overreliance on legacy trade corridors and a fast-tracking of investments into Asia, the Middle East, and emerging parts of Europe.”
This feature underscores DJM Consulting’s commitment to guiding brands through complex global challenges with strategic foresight and adaptability.
Read the full article here: Campaign Asia – 100 Days In: How Are Trump’s Tariffs Reshaping Marketing in Asia?