AWARDS
13 Sept 2025
Celebrating Strategic Excellence at China’s Most Prestigious Marketing Effectiveness Awards
DJM Consulting is proud to share that Max Lee, Managing Director of DJM Consulting and Global Partner, China Media Integration at EternityX, served as a Final Round Juror for the 2025 Effie Awards Greater China.
Held over the weekend in Aranya, Qinhuangdao, this influential gathering brought together industry leaders to evaluate campaigns that increasingly shape modern brand narratives and impact.
Max joined a high-caliber jury to assess the region’s most compelling marketing work. The standout entries fused cultural intelligence with commercial impact. Stories were not only well told but data-driven, emotionally resonant, and strategically precise—embodying the Effie ideal of effectiveness married to creativity.
“We saw bravery in form and purpose—where storytelling was sharpened by insight, and content was designed not only to move people, but to move markets,” said Max.
DJM Consulting extends its gratitude to Effie Greater China and the entire jury panel for stewarding such a meaningful platform for marketing excellence. We’re honored to contribute to the ongoing conversation around work that doesn’t just look good, but works hard.
🔗 Learn more about the Effie Awards Greater China: effie-greaterchina.cn
