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DJM Supports EternityX's Thailand Media Launch for New APAC Consumer Research

PRESS CONFERENCE

1 Sept 2026

Strategic media engagement in Bangkok introduces EternityX's latest "Beyond Borders" report on the rise of Chinese Media Users across Asia Pacific.








On 1 September 2026, DJM Consulting was proud to support EternityX in the Thailand launch of its latest regional thought leadership report, Beyond Borders: The Rise of Chinese Media as APAC's Influence Ecosystem. Working alongside the EternityX team, DJM contributed to the development of the report's thought leadership narrative, strategic insights, and communications programme, while supporting the successful media launch in Bangkok that brought together journalists, editors, and industry stakeholders from across Thailand.


The Beyond Borders report is based on a proprietary study of 1,000 Chinese Media Users across five Asia Pacific markets—Hong Kong SAR, Singapore, Malaysia, Thailand, and Australia. Rather than viewing Chinese media solely as a tourism marketing channel, the research highlights the emergence of Chinese Media Users as a year-round cross-border audience of professionals, entrepreneurs, students, investors, and long-term residents whose media behaviours increasingly influence brand discovery, trust, and purchasing decisions across the region.


Speaking at the report launch, Charlene Ree, CEO & Founder of EternityX, said:

"Chinese Media Users are shaping influence across borders, and AI is changing how they discover, compare and validate brands. For marketers, this is an opportunity to move beyond channel-led planning and build connected, culturally relevant experiences across Chinese and global platforms. This research reflects EternityX's commitment to combining regional intelligence, local market understanding and technology to help brands respond to changing consumer behaviour across Asia Pacific." 

Representing EternityX, Deric Wong, Global Chief Business Officer and Founder & CEO of DJM Consulting, added:

"For many years, brands viewed Chinese media primarily as a tourism marketing channel. That view is now too narrow. Chinese Media Users are a diverse cross-border audience whose media behaviours extend well beyond travel. Brands need to rethink how they build trust, relevance, and long-term engagement across different markets." 

The Thailand launch generated extensive interest from the local media community, with coverage appearing across leading business, marketing, technology, and mainstream news publications. The event demonstrated how research-led thought leadership, supported by strategic communications and targeted media engagement, can help transform insights into meaningful industry conversations and market influence.


For DJM Consulting, the project reflects our broader approach to helping organisations develop impactful thought leadership—from strategic narrative development and insight positioning to stakeholder engagement and integrated communications. We believe that research delivers its greatest value when it informs conversations, shapes perceptions, and builds long-term credibility with the audiences that matter most.


START THE CONVERSATION

As organisations continue to navigate an increasingly connected Asia Pacific, DJM Consulting welcomes conversations with businesses seeking to strengthen credibility, build meaningful stakeholder engagement, and develop market strategies grounded in research, strategic insight, and cross-border communications.


Contact us to explore how these approaches can support your organisation's growth across China, Asia Pacific, the Middle East, and beyond.


SELECTED MEDIA COVERAGE

The Thailand media launch received extensive coverage across regional and Thai media, including:





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