EVENT
13 Jul 2026
Insights on China's emotional economy and the future of cross-border consumer engagement.
On 13 July 2026, DJM Consulting was proud to support EternityX at OM FORWARD: Emotion Arena – The New Frontier of Growth, a flagship industry forum hosted by Omnicom Media Asia Pacific in Bangkok. The event brought together leading marketers, media experts, technology partners, and brand leaders to explore how emotion is reshaping consumer behaviour and the future of marketing.
Representing EternityX in his role as Global Chief Business Officer, while also drawing on his experience as Founder and CEO of DJM Consulting, Deric Wong delivered a keynote titled "Chinese Media, Emotional Influence, and the Next Battle for Thai Marketers."
His session explored how Chinese consumers carry their trusted digital platforms, communities, and media behaviours wherever they travel, creating new opportunities for brands to engage audiences beyond mainland China. Rather than focusing solely on reach, Deric highlighted why understanding emotional context, cultural behaviours, and trusted media ecosystems is becoming essential for brands seeking lasting relevance with Chinese consumers.
OM FORWARD 2026 centred on the theme "Emotion Arena: The New Frontier of Growth,"Â examining how emotion has become a critical driver of consumer decisions and long-term brand growth. The programme featured keynote presentations and discussions from industry leaders across media, technology, platforms, and marketing, including representatives from Omnicom Media, Canva, Diageo Thailand, Grab, TikTok, Plan B Media, Channel Factory, Q-Ads, THE STANDARD, and EternityX.
DJM Consulting is pleased to support EternityX's regional thought leadership initiatives and congratulates the EternityX Thailand team on a successful event. We also thank Omnicom Media Asia Pacific for bringing together the industry to explore the next frontier of consumer engagement.
As organisations continue to engage Chinese consumers across global markets, DJM Consulting remains committed to helping businesses navigate cross-border communications, build credibility, and create meaningful connections across China, Asia Pacific, the Middle East, and beyond.
Related Coverage
THE STANDARD (Thailand) – OM FORWARD: Emotion Arena 2026 recap (Note: the article incorrectly spells Deric Wong's name as "Derrick Wong".) THE STANDARD coverage
