DJM x EternityX at Campaign360: On Stage with APAC Leaders to Decode Chinese Consumer Shifts

At Campaign360 2025, held at Marina Bay Sands Singapore, DJM Consulting proudly supported its affiliated partner EternityX in a major thought leadership showing. Representing EternityX on stage, Deric Wong – CEO of DJM Consulting and Chief Business Officer, Global at EternityX – joined a panel titled “How Are Modern Consumers Changing the Game?”

Sharing a deep dive into the evolving Chinese consumer mindset, Deric unpacked three key themes:

• A shift toward relevance over broad ‘international’ branding

• The rise of cultural fluency as a brand necessity, not just visibility

• The transformation of Chinese social platforms into all-in-one ecosystems - even replacing traditional search engines in the customer journey and purchase path

Deric was joined on stage by a powerhouse panel of APAC leaders:

– Catherine Chai, Marketing Director, Sony Pictures Entertainment Malaysia

– Sean Loh, Integrated Marketing Manager, Audi Singapore

– Chaired by Andy Wilson, Chairperson of Campaign360 2025 and Founder of Early Majority

In a second appearance, Deric co-led an executive roundtable with Nicholas Tan, Marketing Manager at JEN by Shangri-La. The session, titled “Winning in APAC: Smarter Partnerships, AI-Driven Innovation & Future-Ready Strategies for the Chinese Digital Economy,” brought together senior marketers for a candid, off-record discussion on how brands can remain relevant, responsive, and resonant in today’s evolving digital and cultural landscape.

Campaign360 once again proved to be a critical platform for meaningful exchange across the marketing, tech, and media industries. DJM Consulting is proud to support EternityX and amplify the voice of cross-border growth and cultural connection.

Learn more: www.campaign360.asia