EVENT
14 May 2026
Strengthening regional visibility as Vietnam emerges as a key growth market for Chinese outbound consumers
DJM Consulting is proud to support EternityX’s continued expansion into Vietnam, in partnership with Cision PR Newswire, helping bring cross-border marketing insights to one of Southeast Asia’s most dynamic growth markets.
As Chinese outbound travel and investment momentum continues to accelerate, Vietnam is becoming an increasingly important destination for brands seeking to engage high-intent Chinese audiences. Through this initiative, EternityX highlighted how Chinese travellers, shoppers, and digitally connected consumers are shaping new opportunities across tourism, retail, lifestyle, and investment sectors.
Charlene Ree, CEO & Founder of EternityX, stated: "Across Asia Pacific, brands are increasingly seeking more sophisticated, AI-driven approaches to engage Chinese consumers as cross-border commerce and digital connectivity continue to evolve at pace. Our expanding footprint across Southeast Asia reflects the growing demand for integrated, insight-led growth solutions that combine AI-powered technology, strategic consultancy, and deep market understanding, while building long-term ecosystem partnerships that help brands navigate complexity, unlock new growth opportunities, and scale sustainably across international markets."
Deric Wong, CEO of DJM Consulting and Global Chief Business Officer at EternityX, noted that Vietnam represents a significant opportunity for regional brands and tourism stakeholders seeking to reconnect with Chinese consumers through relevance, trust, and digital familiarity.
The Vietnam market launch event titled "Winning Chinese Audiences for Vietnam: Driving Awareness, Demand, and Business Growth," generated strong media traction, with 155 total pickups and coverage across regional and global outlets.
DJM’s role focused on supporting EternityX’s regional narrative, helping frame Vietnam as a strategic market where brands can move beyond broad awareness and connect with Chinese audiences through cultural fluency, platform intelligence, and data-powered engagement.
This milestone reinforces DJM’s ongoing commitment to supporting EternityX’s growth across Asia-Pacific and helping brands unlock meaningful opportunities with Chinese consumers beyond China.
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