DJM Powers Global Launch of O’s Bubble MOCHI BOBA (BOBA 3.0)

DJM Consulting is proud to support Orbitel International Group in the global launch of O’s Bubble MOCHI BOBA (BOBA 3.0), the world’s first shelf-stable, ready-to-eat boba snack requiring no microwave, no heating, and no prep.

Crafted for on-the-go lifestyles and modern convenience, this innovative product reimagines how boba can be experienced - not just as a beverage, but as a bite-sized treat. DJM helped define the global narrative, shaping campaign messaging that blends product innovation with cultural storytelling.

Under the creative leadership of President Gary Tsai and CEO Fanny Chen, BOBA 3.0 represents the evolution of Orbitel’s vision - moving from frozen (BOBA 1.0) and instant microwaveable boba (BOBA 2.0) to a new era of no-prep snacking. From traditional roots to modern formats, DJM’s role was to position this leap not just as a product milestone, but as a category-defining movement.

“From the very beginning, our vision was to reimagine how boba could live beyond the tea shop — without losing its soul,” said Gary Tsai, President of Orbitel International Group and the pioneer behind the MOCHI BOBA (BOBA 3.0) movement.

“With O’s Bubble MOCHI BOBA (BOBA 3.0), we’ve achieved a breakthrough in convenience and accessibility,” said Fanny Chen, CEO of Orbitel International Group.  

“This isn’t just a product shift - it’s a category shift,” said Charlotte Chen, Vice President of Sales & Marketing at Orbitel International Group. “O’s Bubble MOCHI BOBA (BOBA 3.0) gives us the ability to serve a wide range of channels — from grab-and-go retail to restaurants, cafes and even airlines — with a format that’s plug-and-play.”

As the global bubble tea market continues its rapid growth, DJM is honored to help Orbitel bring Taiwan’s most iconic cultural treat into the next generation — one chewy bite at a time.

Available soon via Amazon US and at major foodservice channels starting this July.

Experience it in person at the BBC Good Food Show UK, June 12–15, 2025.

Learn more:

www.osbubble.com | www.orbitelinternational.com 

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