NEW HIRE & WINS
2 Jun 2025
DJM Names Mark Goh Head of Creative Strategy, Wins Global Orbitel Marketing Mandate
DJM Consulting is pleased to welcome Mark Goh as Head of Creative Strategy and Partnerships, reinforcing the firm’s commitment to boundary-pushing creativity and cross-border brand transformation. Mark joins at a pivotal moment as DJM secures a new global marketing mandate from Orbitel International Group - a fast-rising global brand known for product innovation in the food and beverage sector. Orbitel is the pioneering force behind MOCHI BOBA (BOBA 3.0), the world’s first ready-to-eat, non-microwave boba.
Mark joins DJM Consulting with over two decades of experience at the intersection of creative storytelling and business strategy. He previously held senior roles at Tatler Asia Group and Omnicom Media Group, where he led branded content and campaign development for leading global brands including Cartier, BMW, Estée Lauder Companies, and Nestlé. At DJM, he will oversee creative strategy, strategic partnerships, and the development of integrated campaigns that help clients scale across borders.
“Mark brings a unique blend of commercial clarity and creative instinct that’s increasingly rare in our industry,” said Deric Wong, CEO of DJM Consulting. “His appointment comes at a defining moment as we embark on our global mandate with Orbitel International Group. As their appointed consultancy, DJM is committed to shaping bold strategies, new business models, and breakthrough narratives — and together with Mark, we’re set to drive this momentum forward, with purpose and impact.”
DJM’s new partnership with Orbitel International Group signals the consultancy’s growing influence in international business marketing. Under the retainer, DJM Consulting will lead global brand communications and go-to-market strategy for Orbitel’s flagship product line, O’s Bubble, as it continues to expand its reach in America, Europe, and key Asian markets.
“At Orbitel International Group, and through our flagship brand O’s Bubble, we’ve always stood for more than just boba. It’s a taste of tradition, a reflection of generational memory, and a celebration of cultural creativity. O’s Bubble was created to carry the spirit of Taiwan to the world — to reimagine how people experience boba in their everyday lives. From the very beginning, our ambition has been clear: to build a brand that is globally resonant, yet deeply rooted in who we are,” said Gary Tsai, President & Founder, Orbitel International Group.
“Our journey with DJM Consulting has been marked by clarity, creativity, and true partnership. With their strategic insight and storytelling expertise, we’re not only expanding O’s Bubble into new markets — we’re shaping new opportunities for entrepreneurship, cultural connection, and purposeful growth” he added.
Reflecting on his appointment, Mark said: “DJM is not afraid to challenge convention. We’re here to push boundaries, craft stories that resonate globally. I’m excited to be part of a team that doesn’t just respond to change, but create it.”
The partnership reflects a broader shift in how Asian lifestyle and consumer brands are positioning themselves for global successfully – combining cultural authenticity with modern storytelling and agile market strategies.
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