EVENT
1 Feb 2026
Equipping the next generation of leaders with real-world perspectives on China’s evolving market landscape
DJM Consulting is proud to support the development of future global leaders through knowledge sharing and industry engagement. Our CEO, Deric Wong, was recently invited as a guest lecturer for the MBA Strategic Marketing Class of 2026 at Heriot-Watt University Dubai.
In this engaging and insightful session, Deric shared a comprehensive view of China’s market landscape—covering macroeconomic outlook, structural shifts, and the significant opportunities driven by affluent Chinese consumers. Drawing on data from the EternityX x Huawei whitepaper, he translated complex insights into practical frameworks for students preparing to navigate global markets.
A key focus of the session was understanding the behaviours and motivations of China’s high-value consumers, and how brands can unlock growth by aligning with their evolving digital journeys. Deric also explored China’s distinctive “walled garden” digital ecosystem, offering students a clear perspective on how global brands can effectively connect with Chinese audiences both domestically and internationally.
The session sparked dynamic discussion and reflection among students, reinforcing the importance of cultural intelligence and market-specific strategies in today’s interconnected business environment.
DJM Consulting extends its sincere thanks to Stavroula Kalogeras, MBA, PhD, SFHEA, CDMP, for the invitation and to Heriot-Watt University Dubai for the opportunity to bridge academic learning with real-world industry insights.
At DJM, we believe that global leadership begins with deep local understanding—and we remain committed to shaping the next generation of decision-makers with knowledge that drives meaningful impact.
