Media Partnership
1 Jan 2026
Enabling global brands to access China’s most influential English-language media platform with clarity, credibility, and scale
DJM Consulting is proud to announce our official appointment as an authorised overseas agency partner of China Daily, in collaboration with Chengdu Jiliang Advertising Co., Ltd., China Daily’s appointed advertising partner. This milestone strengthens DJM’s ability to support international brands in engaging China through one of its most influential media platforms.
This authorisation enables DJM to provide structured access to China Daily’s omni-media ecosystem across overseas markets, helping brands connect meaningfully with global and China-facing audiences through trusted, high-impact channels.
A Strategic Gateway to China’s Media Ecosystem
As China’s leading national English-language publication, China Daily plays a unique role as a bridge between China and the global community. With deep institutional credibility and proximity to key narratives shaping policy, business, and culture, the platform offers brands a powerful opportunity to engage with relevance and responsibility.
Through this collaboration, DJM will support clients with a full suite of integrated solutions, including:
Advertising and branded content collaborations
IP commercialisation partnerships
Brand storytelling and thematic campaigns
PR and strategic communications initiatives
Thought leadership programmes, including forums and white papers
Sponsorship IP and integrated content solutions
Deeply Local, Undeniably Global
China Daily operates at the scale of a world-class international media organisation, with:
35 domestic bureaus across China
A global footprint spanning 33 printing centres and regional headquarters in the US, UK, Kenya, and Hong Kong
A network of 750+ professionals across 20+ countries
Distribution in over 150 countries worldwide
As a member of the Asia News Network (ANN), China Daily also collaborates with leading media organisations across 20 Asian markets, extending its reach to tens of millions of readers.
Complementing its editorial strength is a powerful 360° digital ecosystem, reaching over 370 million global users across social, video, and content platforms—spanning both domestic Chinese platforms and international channels.
Navigating China’s Unique Media Landscape
China’s media landscape operates within a distinct communication framework that blends institutional credibility with large-scale audience reach. For global organisations, this environment presents a unique advantage: the ability to build trust, align with key narratives, and access influential audiences at scale.
With DJM’s expertise in China strategy, media integration, and cross-border communications, we help brands navigate this ecosystem with precision—ensuring messaging is both impactful and culturally attuned.
Driving Cross-Border Growth
This appointment reinforces DJM’s commitment to helping brands unlock opportunities in China through credible platforms, intelligent storytelling, and integrated media strategies.
We look forward to working closely with China Daily and our global clients to create meaningful connections, amplify brand voices, and build bridges between China and the world.
Explore China Daily Platforms
🌐 China Daily (Official Website): https://www.chinadaily.com.cn/
📘 Facebook: https://www.facebook.com/chinadaily/
🐦 X (Twitter): https://x.com/ChinaDaily
▶️ YouTube: https://www.youtube.com/channel/UCahujLjSL34EPNxtwKRi_vg
