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DJM at Cyberport DELF 2025: Cracking the Code of Online Social Entertainment with Meta, Xiaohongshu, HKAIM & Sparkfire

EVENT

12 Sept 2025

Deric Wong leads a high-powered main stage panel at Cyberport, exploring short dramas, communities, and cross-border growth.

DJM Consulting proudly joined the 2025 Digital Entertainment Leadership Forum (DELF) at Cyberport Hong Kong on 13 September. CEO & Founder of DJM Consulting and Global Chief Business Officer of EternityX, Deric Wong, moderated the main stage session titled: “Data is King: Cracking the Code of Surging Online Social Entertainment.”


Joined by leading voices from global tech and creative ecosystems, Deric facilitated a lively and insight-rich conversation with:


  • Yannick Mahé, Head of Business Engineering, Greater China Region, Meta

  • Stephen Wong, Head of Industry, Business Development, HK–Macau–Taiwan, XiaohongshuDr. Bernie Wong, Founder of Social Stand & Vice Chairman, HKAIM

  • Serena Xuan, Founder, Sparkfire



Together, the panel unpacked how data, audience insights, and creator collaboration are driving the next wave of growth in online entertainment. Key themes included:


  • “Content is king—but money can’t buy trust,” noted Stephen Wong, highlighting Xiaohongshu’s creator-first ecosystem.

  • Yannick from Meta stressed the importance of balancing user value with brand performance: “Serve people first to win in the long term.”

  • Serena Xuan advocated for emotionally resonant storytelling, particularly in the short drama format.

  • Dr. Bernie Wong reminded marketers: “Attention only matters if it converts—real customer behavior is the true north.”



Deric summed up the cross-border shift by spotlighting how smarter data insight, cultural fluency, content and platform strategy must work together to build resilient brand communities.


From immersive demos on-site to the vibrant energy in the CyberArena, DELF 2025 showcased the convergence of discovery, entertainment, and commerce. DJM extends thanks to Cyberport, the DELF organizers, and all panelists for pushing the boundaries of digital creativity.


Let’s continue to build smarter, more human entertainment—together.


🔗 Full recap via DJM LinkedIn: See the post

🔗 Full recap via EternityX LinkedIn: See the post

🔗 Learn more about DELF: https://delf.cyberport.hk/ or see full recap via LinkedIn



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