Deric Wong on La French Tech Podcast: Why Cross-Border Marketing Needs Cross-Cultural Empathy

DJM Consulting is proud to share that our CEO, Deric Wong, was recently featured on the La French Tech Hong Kong and Shenzhen Podcast — a platform spotlighting game-changers shaping tech, culture, and business across the Greater Bay Area and beyond.

In this candid and insightful conversation, Deric discussed what it takes to build brands that resonate across borders—from the pulse of Gen Z in mainland China to the global-minded youth of Hong Kong.

In this episode, Deric Wong unpacks the art and science of cross-border marketing. From B2B storytelling and platform strategy to the future of AI-powered branding, this is your insider’s guide to navigating Asia’s most dynamic markets.

Whether you're scaling a startup or steering a legacy brand, Deric’s insights will challenge how you think, plan, and connect. This is the playbook you didn’t know you needed.

🎧 Listen to the full episode on Spotify: https://open.spotify.com/episode/78fRuafQv4Trqx7MUSFLyx

🔗 Read the original post by La French Tech: https://www.linkedin.com/posts/frenchtech-hongkong-shenzhen_lafrenchtechhksz-crossbordermarketing-genz-activity-7371112994744938496-7FoO

DJM is honoured to contribute to this vibrant exchange of ideas and looks forward to more conversations that bridge East and West, culture and commerce.