DJM and EternityX Spotlight Chinese Consumer Power in Thai Press Event

Following the successful Singapore launch, DJM Consulting and EternityX brought the “S.E.A of Change: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power” whitepaper to Thailand—engaging Thai press in a crucial conversation about the nation’s next chapter with Chinese audiences.

Held in Bangkok on 19 August 2025, this press event marked a strategic next step to ensure media and marketers recognize the evolving dynamics of Chinese travellers and residents in Thailand. With millions of Chinese visitors and a growing expat community, Thailand is on the frontline of this cultural and economic shift.

“Media must work hand-in-hand with the Tourism Authority of Thailand (TAT) and brands to reignite Chinese visitation—not just by driving numbers, but by rebuilding emotional trust, showcasing Thailand’s cultural treasures, and creating modern connections through Chinese platforms,” said Deric Wong, CEO of DJM Consulting and Chief Business Officer, Global at EternityX.

The event emphasized the growing importance of Chinese media ecosystems—no longer limited to local influence but now functioning as global gateways for consumer inspiration, search, purchase, and advocacy. These platforms are critical to rebuilding Thailand’s visibility and emotional resonance with Chinese consumers in the post-pandemic era.

DJM continues to support EternityX in driving dialogue around culturally fluent, cross-border strategy. This Thailand event follows a successful Singapore whitepaper launch on August 14, with more markets to follow as part of a regional roll-out designed to empower marketers, media, and policy makers alike.

View the Thailand press highlights:

Media Coverage